Eckington Manor

The Need

Eckington Manor is a small luxury hotel in Worcestershire, with an estate that includes a working farm and a restaurant headed up by Mark Stinchcombe, a former winner of Masterchef: The Professionals. Touted as a hidden gem by previous marketing agencies, the owner of Eckington Manor was tired of being an underground foodie destination and wanted to be known by everyone, locals included.

The Solution

• We undertook a concerted video campaign with the emphasis on visibility, including seasonal filming, cooking school videos, as well as documentary filming of head chef Mark Stinchcombe and digital influencer events

• Alongside video, we undertook high impact PR targeting key national and regional titles, plus complete social media management where we ran multiple social accounts on Eckington Manor’s behalf

The Results

• Twitter followers increased from 1,000 to 11,700 in 12 months

• Website traffic increased by 422% in the last year

• Continuous coverage in key national and local titles, including The Sun, Cotswold life, Crumbs and Luxury Lifestyle Magazine.